LinkedIn content impact tracker
Power BI, LinkedIn, Analytics
The Problem
As a founder, I use LinkedIn to share the mission of ThinkWorkPlay, but standard analytics only show volume - likes and views - and not the 'why'. I needed to know if my content was actually reaching decision-makers or just getting lost in the noise.
The Solution
I built a bespoke Power BI tracker to find the truth behind the metrics through a sustainable, 5-minute weekly workflow:
▪️Understanding topics: Identifying which specific themes spark real conversation.
▪️Audience reach: Ensuring the mission reaches the right people (currently 13% Owners & CXOs).
▪️Bespoke insights: Moving beyond generic templates and finding what works for my specific audience.
If you have a project that needs some data untangling to find the truth, get in touch.
Key project stats
LinkedIn impact
Scope
Reach decision-makers
Goal
5 minutes
Weekly refresh
